tl;dr
Klar gives you the ability to track all your marketing expenses, even when there is no API integration.
You do this by entering marketing expenses like Influencers, Affiliates, or Agencies in our custom marketing costs sheet.
Update May 2024:
Our updated Custom Marketing Costs Sheet 2.0 lets you analyse all not natively integrated marketing platforms down to an ad level (optional). Simply add your data to a new "Custom Marketing Costs" sheet and we'll map it with your UTMs to give you the analysis depth you need also on those platforms.
Don't forget to add those platforms as a marketing channel in the configurator.
Here's how the sheet works:
Creating a new custom marketing costs sheet
Go to Data Sources in the menu.
Press the + Button and select Custom Marketing Costs as a data source.
Give it a name (eg. Custom Marketing Costs) and save it.
Click the three dots on the created data source and select Open Google Sheet.
Entering custom marketing costs
Select the Start and End Date for the expense. We will distribute the cost evenly across all days in the selected time frame.
Enter the type/name of the expense in the Category column. You can use this column to match the expenses to specific marketing channels.
Enter the amount spent on that marketing activity. Keep in mind to enter the amount without currency symbols and with a decimal point instead of a decimal comma.
We import new data multiple times per day and show it in your reports. You can also manually trigger a new import by clicking the three dots on the data source and selecting Sync Data.
What costs should I enter here?
You should not enter any costs, that are already tracked through an API connection like Facebook Ads or Google Ads.
Other than that you can add all of your relevant marketing costs like Agencies, Freelancers, Influencers, Affiliates, Channels, or Creative Production.