FYI: for detailed Custom Marketing Costs there's another sheet that let's you drill down to the ad level, for all platforms we might not have natively integrated if you need that. Check out this article to find out how it works: Custom Marketing Costs.
For all costs that are not stored in any of your marketing platforms, you can add custom marketing costs and all your overhead like salaries, rent, software and more using our Google Sheet template.
To add new customs costs, follow these steps:
In the Store Configurator of the respective store, add a new "Custom Costs" sheet as data source (note that "Custom Marketing Costs" is different and cannot be used for overhead)
Open the Google Sheet
Enter your custom costs with start and end date, indicate if it's monthly recurring (in that case the amount will re-occur every month between start and end date), the respective cost category, sub-category and whether it impacts CAC or not
That's it. As soon as the data is synced (will be pulled automatically several times a day and can also manually be triggered by clicking "Sync Data" on the data source connection), you can see the data impacting your Profitability Report.
Voilà, your Overhead & Custom Costs are all set up!