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Connecting Amazon Seller & Amazon Ads

How to connect Amazon Seller and Amazon Ads to Klar — and what to know about data availability, costs, and COGS configuration.

Written by Frank Birzle

tl;dr

  • Amazon Seller: pulls revenue, costs, retention, and product data from all global marketplaces with automatic currency conversion

  • Amazon Ads: imports your ad spend for channel analysis

  • Amazon Seller boards only provides maximum 60 days of historical data — for older data, use the Custom Revenue sheets

  • Data from Amazon can be delayed by up to 14 days

  • COGS are not synced automatically from Amazon (unlike Shopify or Shopware 6) — enter them manually in the COGS sheet using ASINs (not SKUs)


Amazon Seller

Klar pulls your Amazon Seller data from all global marketplaces into Klar with automatic currency conversion. Connecting it as a datasource enables you to:

  • Analyse your daily Amazon revenue, costs, retention, and product data in all Klar reports

  • Add and integrate Amazon Seller data into your marketing channels and store views

  • Distinguish between FBA and non-FBA logistics cost allocation

  • Handle Amazon tax configurations in Klar

More on the process of setting it up in the video:

How to connect

  1. In the left sidebar, go to Store ConfiguratorData Sources

  2. Click Add Data SourceAdd New Data Source

  3. Select Amazon Selling Partner

  4. Follow the OAuth flow to authorise Klar to access your Amazon Seller account

  5. Select your marketplace region and click Connect


Amazon Ads

You can also import your Amazon Ads spend into Klar for channel analysis.

How to connect

  1. In the left sidebar, go to Store ConfiguratorData Sources

  2. Click Add Data SourceAdd New Data Source

  3. Select Amazon Advertising

  4. Choose your marketplace region and click Connect

  5. Once connected, add Amazon Ads to your channel configuration in the Channel Builder so costs are matched correctly


⚠️ Important notes for Amazon data sources:

  • Amazon only provides 60 days of historical data. For older revenue, use the Custom Revenue sheet. For older ad costs, use the Custom Marketing Costs sheet

  • Data delay: there can be a delay of up to 14 days before current Amazon data arrives in Klar

  • COGS: unlike Shopify or Shopware 6, Klar does not automatically sync COGS from Amazon. Enter COGS manually in the COGS sheet using ASINs (not SKUs)

  • Bundles: if you have bundles on Amazon that you want to unbundle in Klar, use the Bundle Sheet

  • FBM (Fulfilled by Merchant): you need to manually add your transaction and logistics costs in Klar for Amazon orders — only the Commission fee (ItemFees) is included automatically

  • Taxes: if your taxes are not saved in Amazon, add them via the Amazon Tax sheet as a datasource


What costs does Klar import from Amazon automatically?

FBM — Costs included automatically

Cost type

Description

ItemFees - Commission

Amazon referral/commission fee

FBA — Transaction costs included automatically

Cost type

CouponRedemptionFee

FBA Inventory Reimbursement

ItemFees - GiftwrapChargeback

ItemFees - RefundCommission

ItemFees - Commission

ItemFees - Amazon Launchpad Referral Fee on Item Price

ItemPrice - GiftWrapTax

ItemPrice - Goodwill

LightningDealFee - LightningDealFee

Service Fee - Filings Subscription - Partner Fee

Service Fee - Amazon Technology Fee

Vine Enrollment Fee

ItemFees - ShippingHB

FBA — Logistics costs included automatically

Cost type

ItemFees - ShippingChargeback

ItemFees - FBAPerUnitFulfillmentFee

Item Fee Adjustment - FBA Pick & Pack Fee


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