Klar's attribution can not only use the first-party data from the tracking script but also zero-party data like discount codes and post purchase survey information in order to give you a more holistic view of what channels are driving conversion.
Klar integrates with the two leading post-purchase survey tools Fairing and KnoCommerce.
In the following, I'll show you how you can integrate Fairing into Klar and connect the answers that you gather to your channels so that they are integrated in the attribution report.
Simple process:
Setup
Step 1: Create a new Data Source
To connect Fairing to your Klar account, in Klar select Data Source. On the Connect a new Data Source, select Fairing.
Step 2: Copy Fairing API Key to Klar
On the following page, paste your Fairing Account Secret Key. This Secret Key can be found in Fairing under the Account tab. After you've pasted the key, select "Connect Fairing Data Source". Once saved, your data will begin syncing to Klar!
Additional Resources
FYI if you're using any other solution than KnoCommerce or Fairing you can use our custom PPS sheet to still integrate and analyse the answers in Klar, here's how: Using Custom PPS Sheet.