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URL Parameters for Open AI Ads

How to add the correct UTM parameters to your Open AI campaigns so Klar can attribute your ad spend accurately.

Written by Marc Garbella

Parameters

If you are not using any UTM parameters currently, or want to optimize your existing setup, we strongly recommend using the following snippet:

?utm_source=openai&utm_medium=cpc&utm_campaign=<YOUR_CAMPAIGN_NAME>&klar_source=openai&klar_sadid={ad_id}

Important: There are no automatic snippets to put the names into the url, if you want to see those in the R&P Flex Table you need to add them manually.

If you have an existing UTM parameter logic in place, you need to append the following snippet at the end of your existing parameters:

&klar_source=openai&klar_sadid={ad_id}


Implementation

The easiest way is to set the template once per campaign in Ads Manager and let it inherit down to the ad groups and ads.

  1. Open the campaign, use the three-dot menu, and choose Edit campaign.

  2. Paste the parameters from above

  3. Save. Leave the ad group and ad level fields empty so nothing overrides the campaign template, and keep the ads’ target URLs free of tracking parameters.

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