tl;dr
Klar gives you the ability to set business goals for the most important KPIs.
We use these KPIs to show a target-performance comparison in your reports.
Creating a new targets sheet
Go to the Store Configurator in the settings menu.
In the store you want to add targets to, click "Connect Data Source" and select Targets.
Give it a name (eg. Targets/Business Goals) and save it.
Click the three dots on the created data source and select Open Google Sheet.
Entering goals in the targets sheet
Select a Start and End Date to define targets for a given period. Absolute numbers like Net Revenue will be divided by the number of days in the time period and shown in your reports accordingly. Percentage numbers like CM1% will stay the same in your reports during the time period.
Enter your goals for the KPIs in the sheet. The columns Net Revenue, Marketing Spend, and New Customers are required. All other KPI columns are optional, but we recommend using them as well. Keep in mind to enter the amount without currency symbols and with a decimal point instead of a decimal comma. You can find detailed explanations for each KPI in the sheet’s header column.
We import new data multiple times per day and use it to show a target-performance comparison in the following reports: Daily Overview, Revenue & Profit: Profitability. You can also manually trigger a new import by clicking the three dots on the data source and selecting Sync Data.