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URL Parameters for Chatarmin

Adjusting your UTM parameters for Chatarmin to achieve the best tracking results.

Written by Marc Garbella

Why this matters: Klar matches each website visit to the Chatarmin campaign or flow that brought the customer in. That match is how Klar connects Chatarmin's costs and messages to the orders they drove. To make the match, Klar needs the Chatarmin ID in the link. Changing link parameters doesn't affect how your WhatsApp messages are delivered, so it's best to set this up early.

Recommended parameters

For campaigns

Parameter

Value

utm_source

chatarmin

utm_medium

campaign

utm_campaign

the campaign name

klar_source

chatarmin

klar_scpid

the Chatarmin campaign ID

For flows

Parameter

Value

utm_source

chatarmin

utm_medium

whatsapp.flow

utm_campaign

the flow name

klar_source

chatarmin

klar_scpid

the Chatarmin flow ID

Example Link

Important: If you already have a UTM setup, you only need to add two parameters:

klar_source=chatarmin, and klar_scpid with the campaign ID or flow ID.

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