Marketing & Attribution
By Maximilian and 3 others4 authors12 articles
- Marketing: Flex Table (formerly "Marketing Channel Overview")How do I read the Marketing Flex Table, how are the metrics calculated and what insights can I gain from it.
- Influencer & Affiliate Reporting
- Creative Deep DiveHow to analyse which creatives — and which creative elements — are driving performance in your Meta ad account.
- How Klar Attribution WorksIn-depth explanation on Klar's attribution solution.
- Data-Driven (DD) AttributionHow Klar's Data-Driven Attribution replaces fixed rules with dynamic, journey-aware credit — weighting each touchpoint by what it actually contributed, not just where it happened to sit.
- Marketing Mix Model (MMM) AttributionHow Klar's MMM gives you an even more realistic, beyond-click picture of which channels actually drive revenue — including the ones that leave no trackable footprint.
- Technical Write Up: New Klar AttributionWhat changed in Klar's attribution engine, why it matters, and what you can expect to see differently in your data.
- Influencer Tracking in the Attribution Deep DiveUnderstand how you can track your Influencer performance in the Attribution Deep Dive
- Marketing Flex Table vs. Attribution Deep Dive: which data does each use?Why the two reports can show different numbers — and which one to trust for which question.
- How the Flex Tables work: Marketing vs. InfluencerBoth run on last-click — but they capture orders differently, which is why their numbers diverge.
- How Klar Attributes Revenue to ChannelsRevenue in Klar is attributed differently depending on which part of the platform you're looking at. This article explains the three methods — and where each applies.
- Sessions in the Attribution Deep DiveLearn what sessions, new visitor sessions and first order sessions mean in the Attribution Deep Dive, and how each visit is credited to a channel. Includes why session numbers differ…