tl;dr
Both are last-click reporting tables, but they use different data sources.
The Marketing Flex Table uses GA4 last-click sessions and does not count discount codes.
The Influencer Flex Table uses last-click plus discount codes, so it also credits orders that came in via an influencer's code.
Use the Influencer Flex Table for influencer and affiliate performance; use the Marketing Flex Table for your paid and organic channels.
A "Flex Table" is Klar's flexible, multi-dimensional reporting table — you pick the dimensions and metrics you want to slice. Both the Marketing and Influencer versions attribute on a last-click basis. The difference is what counts as a match, and that's what makes their numbers differ.
How does the Marketing Flex Table work?
The Marketing Flex Table is built on GA4 last-click session data. It credits an order to the channel of the last click that led to it — and it does not use discount codes as a signal.
That's the right model for your standard marketing channels (paid and organic), where a tracked click path exists. It's also why it can miss revenue from sources that don't produce a clean last click.
How does the Influencer Flex Table work?
The Influencer Flex Table uses last-click plus discount codes. On top of the last-click signal, it matches orders to an influencer via the discount code the customer entered.
This matters because influencer traffic often loses its click path — a code shared in a story or video, a screenshot, or word of mouth. The discount code recovers those orders and credits them to the right influencer, which pure last-click would drop.
Why do the numbers differ?
Two reasons, both about what each table can "see":
Discount codes: the Influencer Flex Table credits code-based orders; the Marketing Flex Table ignores codes entirely.
Scope of signal: last-click alone (Marketing) vs. last-click and code matching (Influencer).
So an influencer who drives most sales through a code will look strong in the Influencer Flex Table and barely register in the Marketing Flex Table. That's expected — they're built for different jobs.
Which one should I use?
Measuring influencer or affiliate performance, especially when you hand out codes → Influencer Flex Table.
Measuring your paid and organic marketing channels → Marketing Flex Table.