tl;dr
What it is: A free way to connect your Shopify store to Klar and compare its performance against anonymised benchmarks.
What’s included: Each Freemium account supports one Shopify store, multiple marketing data sources (Meta, Google Ads and TikTok), and access to Benchmarking. Other reporting areas are visible but require an upgrade.
Before you start: Have a Google or Microsoft account and access to a Shopify store you’re authorised to connect.
How Benchmark Freemium Works
Benchmark Freemium offers you a way to experience Klar’s Benchmarking Report within a few clicks.
Once you’ve connected Shopify and your data is ready, you can compare your store’s performance against an aggregated peer group. This gives you context beyond your own historical results: how does your store compare with businesses in a similar industry or revenue bracket?
How To Access Freemium Benchmarking
How To Set Up Your Account
Open the Benchmark page and Sign up using Google or Microsoft.
Complete onboarding by following the account and store setup prompts.
Connect Shopify and authorise the connection.
Wait for extraction while Klar imports your store’s data. You’ll receive an email once the initial import is complete.
Complete the required cost setup so Klar can use the relevant costs in your reporting.
Open Benchmarking to explore your store’s results and comparisons.
Connecting Shopify doesn’t mean your report will be ready immediately. The initial extraction needs to finish first.
If your sign-in is already linked to a Klar account, you’ll be redirected to that account
Why Am I Seeing a Waitlist?
We limit the number of active Freemium accounts and when that limit is reached, new users are directed to a waitlist page rather than continuing straight into onboarding. We’ll notify you that you have joined the waitlist and when your spot is available.
There isn’t a guaranteed waiting time, as it depends on places becoming free. When your spot opens up, you’ll receive an email letting you know your account is ready, with the option to continue or opt out. This invite expires after 30 days.
Understanding the Benchmarking Report
Please see the Klar Benchmarking Report guide.
FAQ
Why Isn’t My Report Ready Yet?
Your initial Shopify extraction may still be running, or there may be a setup step left to complete. Check the prompts shown in Klar, including any requests to finish your cost setup or authenticate your Shopify connection.
How Long Does the Initial Import Take?
Your report will be generated as soon as your Shopify data extraction is finished. Typically, data takes about 24 hours (or less) to extract. We’ll let you know via email when your report is ready.
What Happens If I Reconnect Shopify?
Follow the authentication prompts to reconnect your store. You may also be asked to review and save your prefilled cost setup so that it’s linked to the current Shopify connection.
Can I See Which Brands I’m Being Compared Against?
No. The report shows aggregate statistics, not individual brands or their data.
How Do I Upgrade?
Use the Book a Call option in Klar or contact the Klar team to discuss access to the full product.