tl;dr
What it is: The Benchmarking Report allows you to compare your store's operational, financial, and marketing performance against an aggregated peer group defined by Industry and Revenue Size.
Opt-In Status: All accounts are opted-in by default. To participate and access the feature for your account, you must share your anonymized data.
Opt-Out: Account Owners can opt-out at any time. Important: Opting out will remove your whole team's access to the report and remove your data from the aggregate pool.
1. How the Benchmarking Report Works
The Benchmarking Report aggregates anonymized data from the Klar ecosystem to provide context for your performance. Instead of only comparing your results to your own historical data, you can see how you stack up against stores of similar size and vertical.
1.1 Peer Group Segmentation
To ensure comparisons are relevant, data is segmented using three specific filters.
1. Industry & Sub-Industry
You can filter benchmarks by your specific vertical.
Industry: The primary category (e.g., Fashion, Food & Beverage).
Sub-Industry: A more granular niche within that category.
2. Revenue Size
Comparisons are based on revenue size of a store. This allows for a comparison against a similar company size based on revenue over headcount, which is not a true representation of business complexity.
The available Revenue Brackets are:
< €1M
€1M – €5M
€5M – €20M
€20M+
All (Composite of all brackets)
1.2 Data Privacy & Aggregation
Anonymity: All data is strictly anonymized. You will never see the names of other brands, and they will never see yours.
Minimum Thresholds: To protect privacy, a benchmark for a specific segment (e.g., "Pet Food" + "€1M–€5M") is only generated if there is a minimum number of unique brands in that bucket. If the dataset is too small, the results are suppressed (hidden) to prevent any possibility of identifying a competitor.
1.3 Role-Based Permissions (RBAC)
The report respects your existing User Role permissions. If a user's role restricts them from viewing "Profitability" or "Marketing Costs" in the Daily Overview, those metrics will also be hidden from them in the Benchmarking Report
2. Managing Access (Opt-In / Opt-Out)
We operate on a "give-to-get" model: to view community insights, you must contribute to the community average.
By default, your account is Opted-In. You do not need to take any action to start using the feature.
How to Opt-Out
If you do not wish to participate, the Account Owner can opt-out via the Account Settings.
Navigate to Settings > Account.
Locate the Benchmarking section.
Select “Disable Report”.
What happens when you Opt Out:
Your data is removed from the aggregations.
Everyone in your account will lose access to the Benchmarking Report.
Opting Back In:
Should you wish to Opt Back In, all the Account Owner will need to enable it in the Account Settings.
Navigate to Settings > Account.
Locate the Benchmarking section.
Select “Enable Report”.
What happens when you Opt Back In:
Your data is added back to the aggregations.
You and everyone in your account will be able access the Benchmarking Report.
3. Understanding the Dashboard
The dashboard consists of two main visualization areas: the Distribution Graph and the Comparison Table.
3.1 Global Filters
Use the controls at the top of the page to define your comparison context:
Timeframe: (e.g., Last Month, Year-to-Date).
Industry/Sub-Industry: Select the vertical you want to compare against.
Revenue Bucket: Choose the specific revenue scale (e.g., "€5M – €20M") or "All".
3.2 The Distribution Graph (Bell Curve)
This visual shows the density of brands at different performance levels.
The Curve: Represents the market spread.
Your Marker: Shows exactly where your store sits on that curve (e.g., are you in the "pack" or an outlier?).
4. Metrics Included
The report covers financial and marketing metrics .
Growth & Sales
New Customer Rate: % of active customers who are first-time buyers.
AOV Gross: Average Order Value before returns/taxes.
Efficiency & Costs
Marketing Efficiency Ratio (MER): Total Revenue / Total Marketing Costs.
Acquisition MER (aMER): New Customer Revenue / Total Marketing Costs.
Customer Acquisition Cost (CAC): Total Marketing Costs / New Customers.
Marketing Profitability Ratio (MPR): CM2 / Marketing Costs.
Logistics Cost Rate: Logistics costs as a % of Net Revenue.
Return Rate: Refund value as a % of Gross Revenue.
Profitability (Margins)
CM1 (Gross Margin): Product margin after COGS.
CM2 (Fulfillment Margin): Margin after COGS, Logistics, and Payment fees.
CM3 (Net Marketing Contribution): Profit after all variable costs (including marketing).
Marketing Specifics (Meta, Google, TikTok)
Spend Growth Rate:
% of Total Marketing Spend: The figure is based on the chosen timeframe. For instance, selecting January and using the ‘Total’ option in the table shows your Facebook spend as a percentage of all marketing spend for that month.
CPM / CTR: Cost per Mille and Click-Through Rate.
CPC: Cost Per Click.
ROAS: Return on Ad Spend (1d + 7d).
5. FAQ
Why do I see empty rows or "Coming Soon"?
Some metrics, like Revenue Growth Rate, are visible but not yet active. If other rows are empty, it means there is insufficient data in that specific Industry/Revenue bucket to generate an anonymous benchmark.
Can I see who the other brands are?
No. The report is strictly anonymous. You will only ever see aggregate statistical data (percentiles), never individual brand data.
For further support, please contact the Klar Customer Success team via the in-app chat.