Overview
If you are running influencer collaborations and additionally promoting their content using your own budget via Meta Platforms (e.g. Facebook & Instagram ads), you need to structure and separate these activities correctly within the platform.
This guide explains how to set up your tracking properly to ensure clean reporting and accurate attribution.
Goal of this Setup
Clear separation between influencer cooperations and paid boosting influencer cooperations
Accurate tracking of costs, revenue, and performance
Reliable data foundation for ROI analysis and reporting
Step 1: Create a Separate Marketing Channel
First, create a dedicated marketing channel for all boosted influencer campaigns:
Go to Store Configurator - Channels
Click Create New Channel
Name the channel clearly, for example:
Influencer Boosting
Save the channel
👉 Important: This channel should only contain paid boosting activity, not organic influencer performance.
Step 2: Connect your ad data source into the channel
To ensure campaign data is imported correctly:
Open the newly created channel
Connect your ad data source to the channel
Create a Customization that connects only the relevant campaigns from your ad account into the channel
Step 3: Create the related Influencer Sheet
Our recommendation is to put the cooperations from those boosted campaigns into a separate sheet and connect this aswell to the newly created channel:
Fill out all the required fields that the sheet can be synced
Campaign Name (critical field)
→ Must match the exact Meta campaign name used for boosting the post - otherwise the value that is added there is shown with the discount revenue or the discount code is used to show the revenue when this field is empty
Don´t forget to add the related discount code and utm´s to the cooperations that you add.
👉 The Campaign Name acts as the key link between influencer data and Meta advertising data.
Step 4: Ensure Proper Data Matching
To ensure correct attribution and reporting:
The Campaign Name in the Influencer Sheet must exactly match the Meta campaign name
All UTMs and discount codes must be consistently assigned per partner
Avoid duplicate or inconsistent naming conventions
Summary
By separating influencer boosting into a dedicated marketing channel and consistently linking it via campaign names in the Influencer Sheet, you ensure clean tracking, accurate performance measurement, and reliable ROI reporting across all influencer collaborations.