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tl;dr
Gain deeper insights into your Organic Search performance by understanding which keywords drive your conversions.
See how your landing pages are performing as well.
How it works
Connect your Google Search Console account by navigating to the Data Sources page and clicking on "Add New Data Source".
Select Google Search Console from the list.
Authenticate with your Google account and choose the domain you want to connect.
That’s it! Your Search Console data will now be integrated into Klar.
How to Use it
If you're using Pulse, your Search Console data will automatically appear in your attribution dashboards. Simply navigate to the Organic Search channel, select "google" as the medium, and at the ad group level, you'll see your keywords. Landing pages will be displayed at the ad level.
How it Works
With our Pixel data, we identify which landing pages drive converting traffic from Organic Search. By combining this with Search Console data, we determine how much traffic each keyword sends to each landing page. Using these data points, we extrapolate conversion data at the keyword level.