# Klar Knowledge Base

> The Klar Knowledge Base & Klarcademy are here to enable you to get the most out of your data.

## English

### Account & Datasource Set-Up

- [Step by Step Guide - Setting up your Klar Account](https://help.getklar.com/en/articles/6911248-step-by-step-guide-setting-up-your-klar-account.md): Collection of each step you need to complete to set up your Klar account.
- [How to invite Users & Restrict Access](https://help.getklar.com/en/articles/8592366-how-to-invite-users-restrict-access.md): Learn how to invite users, define permission groups and restrict access for metrics and dashboards
- [How to Add Custom Revenue](https://help.getklar.com/en/articles/9277507-how-to-add-custom-revenue.md): How to track revenue that doesn't come through your online store — like offline sales, marketplace sales, or wholesale orders.
- [Connecting a Shopware 6 Store](https://help.getklar.com/en/articles/9561077-connecting-a-shopware-6-store.md): How to connect your Shopware 6 store to Klar so your order and product data flows in automatically.
- [Data Source Extraction Information](https://help.getklar.com/en/articles/14206874-data-source-extraction-information.md)
- [Klarity: Your Klar Action Centre](https://help.getklar.com/en/articles/14593550-klarity-your-klar-action-centre.md): How to keep an overview of your account's setup health & status with the "Klarity" action centre
- [How to configure your Marketing Channels using the Channel Builder](https://help.getklar.com/en/articles/6125272-how-to-configure-your-marketing-channels-using-the-channel-builder.md): How to set up your marketing channels in the Channel Builder — so every order and cost lands in the right place.
- [Channel Naming Blueprint](https://help.getklar.com/en/articles/6125274-channel-naming-blueprint.md): How a standard channel setup could look in the updated Channel Builder.
- [How the Influencer CRM works](https://help.getklar.com/en/articles/8582481-how-the-influencer-crm-works.md): How to manage your influencer campaigns, cooperations, and tracking directly inside Klar — without spreadsheets.
- [Setting up Influencer Flex with Min Rev Share or Max Rev Share](https://help.getklar.com/en/articles/9892403-setting-up-influencer-flex-with-min-rev-share-or-max-rev-share.md)
- [Managing influencer collaborations with paid budget boosting](https://help.getklar.com/en/articles/14755249-managing-influencer-collaborations-with-paid-budget-boosting.md)
- [Setting up a WhatsApp Channel](https://help.getklar.com/en/articles/15553360-setting-up-a-whatsapp-channel.md)
- [Datasource Customizations](https://help.getklar.com/en/articles/6392773-datasource-customizations.md): How to filter, adjust, and configure your datasources so the data in Klar reflects how your business actually operates.
- [Post Purchase Survey Integration - KnoCommerce](https://help.getklar.com/en/articles/7945385-post-purchase-survey-integration-knocommerce.md)
- [Post Purchase Survey Integration - Fairing](https://help.getklar.com/en/articles/8910934-post-purchase-survey-integration-fairing.md): How to connect your Fairing post-purchase survey to Klar so that survey answers feed into your attribution reporting.
- [Unbundling Products](https://help.getklar.com/en/articles/6894055-unbundling-products.md): How unbundling your product bundles works and how to check if it's set up correctly.
- [Currency Conversion](https://help.getklar.com/en/articles/6670367-currency-conversion.md)
- [Connecting a Shopify Store](https://help.getklar.com/en/articles/6125302-connecting-a-shopify-store.md): How to connect your Shopify store to Klar
- [Connecting your Klaviyo Account](https://help.getklar.com/en/articles/6135248-connecting-your-klaviyo-account.md): How to connect your Klaviyo account as a datasource to your Klar account
- [Disconnecting vs. deleting a data source](https://help.getklar.com/en/articles/15594976-disconnecting-vs-deleting-a-data-source.md): What happens to your data source when you remove it from a store — and how to get it back.
- [Shopware Initial Data Import](https://help.getklar.com/en/articles/6980037-shopware-initial-data-import.md): Things to consider when connecting Shopware to Klar for the first time.
- [Connecting Amazon Seller & Amazon Ads](https://help.getklar.com/en/articles/8583350-connecting-amazon-seller-amazon-ads.md): How to connect Amazon Seller and Amazon Ads to Klar — and what to know about data availability, costs, and COGS configuration.
- [Connecting a Taboola Account](https://help.getklar.com/en/articles/8096384-connecting-a-taboola-account.md): How to connect your Taboola Ads account as a datasource to your Klar account
- [Connecting a Bing Ads Account](https://help.getklar.com/en/articles/8096606-connecting-a-bing-ads-account.md): Connect your Microsoft Advertising \(Bing Ads\) account to import cost and performance data into Klar.
- [Connecting an Outbrain Account](https://help.getklar.com/en/articles/8096613-connecting-an-outbrain-account.md): How to connect your Outbrain Ads account as a datasource to your Klar account
- [Setting Up Country Stores in Klar](https://help.getklar.com/en/articles/15324817-setting-up-country-stores-in-klar.md): How to split your data by country using separate stores — and switch between a country-specific view and a combined overview.
- [Connecting a Google Analytics 4 Account](https://help.getklar.com/en/articles/8794842-connecting-a-google-analytics-4-account.md): Connect your GA4 property to Klar to bring session data into your Marketing Flex Table.
- [Using the Custom Post Purchase Survey Sheet](https://help.getklar.com/en/articles/9393399-using-the-custom-post-purchase-survey-sheet.md): How to upload Post Purchase Survey responses from any tool \(not KnoCommerce or Fairing\) into Klar — and use them to enrich your attribution data and unlock new insights.
- [How to add custom Product Logistics Costs](https://help.getklar.com/en/articles/9479651-how-to-add-custom-product-logistics-costs.md)
- [Mapping financial status in Klar](https://help.getklar.com/en/articles/10191011-mapping-financial-status-in-klar.md): How Klar maps order and payment statuses from each shop system to Net Revenue, Gross Revenue, and Canceled — and how to override the defaults.
- [A/B Testing Set-Up & Report](https://help.getklar.com/en/articles/10412008-a-b-testing-set-up-report.md): How to connect your A/B testing tool to Klar and analyse test results by orders and CLV.
- [Google Search Console Integration](https://help.getklar.com/en/articles/10501717-google-search-console-integration.md): Now you can connect Search Console with Klar to find out which keywords drove your Organic Search Conversions.
- [Post-Purchase Surveys \(PPS\)](https://help.getklar.com/en/articles/11206059-post-purchase-surveys-pps.md): Connecting your post-purchase survey tool to Klar so customer answers feed into your attribution data.
- [Connecting a Centra Store](https://help.getklar.com/en/articles/11736588-connecting-a-centra-store.md): How to connect your Centra store to Klar
- [Connecting a WooCommerce Store](https://help.getklar.com/en/articles/11874244-connecting-a-woocommerce-store.md): How to connect your WooCommerce store to Klar
- [Available information by shop system and cost/order data pull frequency](https://help.getklar.com/en/articles/9805630-available-information-by-shop-system-and-cost-order-data-pull-frequency.md)
- [Klar Magento Integration Modules](https://help.getklar.com/en/articles/14688136-klar-magento-integration-modules.md): Data sync for Magento 1 and Magento 2
- [How the Influencer Google Sheet Works](https://help.getklar.com/en/articles/15654220-how-the-influencer-google-sheet-works.md): A field-by-field guide to filling in the Influencer Tracking template and getting your data into Klar.
- [Amazon Tax Sheet](https://help.getklar.com/en/articles/15769538-amazon-tax-sheet.md): How to fix incorrect VAT rates in your Amazon data so Klar calculates your margins correctly.
- [Sync Data vs. Store Update: which one refreshes my data?](https://help.getklar.com/en/articles/15799620-sync-data-vs-store-update-which-one-refreshes-my-data.md): You made a change and it's not showing yet. Here's which refresh to use — and why they're not the same.
- [Connecting Additional Ad Platform Costs to Klar](https://help.getklar.com/en/articles/15887411-connecting-additional-ad-platform-costs-to-klar.md): How to connect ad platforms like Idealo, Snapchat, Criteo, and Awin so their costs appear in your Klar reports.
- [How to integrate Linkster’s influencer data](https://help.getklar.com/en/articles/15841132-how-to-integrate-linkster-s-influencer-data.md)
- [Which timezone does Klar use for reporting? \(Data source timezone\)](https://help.getklar.com/en/articles/16118487-which-timezone-does-klar-use-for-reporting-data-source-timezone.md): Set the timezone your data is grouped in — per data source.
- [Configuring COGS](https://help.getklar.com/en/articles/6125298-configuring-cogs.md): How to configure your Cost of Goods Sold \(COGS\) per SKU or as a fallback percentage — and why accurate COGS is the foundation of your CM1.
- [Configuring Logistics Costs](https://help.getklar.com/en/articles/6125288-configuring-logistics-costs.md): How to configure your variable and fixed Logistic Costs per region
- [Configuring Transaction Costs](https://help.getklar.com/en/articles/6125307-configuring-transaction-costs.md): How to configure your payment provider fees in Klar — and why accurate transaction costs are essential for a reliable CM2.
- [Tracking Custom Marketing Costs](https://help.getklar.com/en/articles/6125310-tracking-custom-marketing-costs.md): How to track marketing expenses for Influencers, Affiliates or Agencies that have no API integration — and get them into your CM3 calculation.
- [Configuring your Targets / Business Goals](https://help.getklar.com/en/articles/6125312-configuring-your-targets-business-goals.md): How to set targets for your key business KPIs — and see a target vs. actual comparison across your Klar reports.
- [How to Add Overhead & Custom Costs](https://help.getklar.com/en/articles/8592047-how-to-add-overhead-custom-costs.md): How to track non-marketing costs like salaries, rent, and software — and include them in your CM3 and CAC calculations.
- [Setting up the Klar Pixel for Shopify \(customer events\)](https://help.getklar.com/en/articles/7161054-setting-up-the-klar-pixel-for-shopify-customer-events.md): How to set up the Klar tracking pixel by validating your domain, implementing the tracking script, and adjusting UTM parameters.
- [Setting up the Klar Pixel for Shopware 6](https://help.getklar.com/en/articles/8857042-setting-up-the-klar-pixel-for-shopware-6.md): How to set up the Klar Pixel by adding the datasource, validating your domain, installing the Klar extension in Shopware, and adding URL parameters.
- [How to install the Klar Browser Extension \(Attribution\)](https://help.getklar.com/en/articles/8592075-how-to-install-the-klar-browser-extension-attribution.md): How to install the Klar Attribution Browser Extension and display your first-party attribution data directly inside Facebook, Google Ads, and TikTok.
- [URL Parameters for Meta Ads](https://help.getklar.com/en/articles/7161117-url-parameters-for-meta-ads.md): Adjusting your UTM parameters for Meta Ads to achieve the best tracking results.
- [URL Parameters for Google Ads](https://help.getklar.com/en/articles/7161450-url-parameters-for-google-ads.md): Adjusting your UTM parameters for Google Ads to achieve the best tracking results.
- [URL Parameters for Klaviyo](https://help.getklar.com/en/articles/7169107-url-parameters-for-klaviyo.md): Adjusting your UTM parameters for Klaviyo to achieve the best tracking results.
- [URL Parameters for TikTok Ads](https://help.getklar.com/en/articles/7161421-url-parameters-for-tiktok-ads.md): How to add the correct UTM parameters to your TikTok campaigns so Klar can attribute your ad spend accurately.
- [URL Parameters for Influencers/Affiliates](https://help.getklar.com/en/articles/7169115-url-parameters-for-influencers-affiliates.md): How to set up UTM parameters and discount codes so your influencer and affiliate activity shows up correctly in Klar.
- [URL Parameters for Taboola](https://help.getklar.com/en/articles/7169122-url-parameters-for-taboola.md): How to add the correct UTM parameters to your Taboola campaigns so Klar can attribute your ad spend accurately.
- [URL Parameters for Outbrain](https://help.getklar.com/en/articles/7169125-url-parameters-for-outbrain.md)
- [URL Parameters for Bing](https://help.getklar.com/en/articles/7169127-url-parameters-for-bing.md): How to add the correct UTM parameters to your Bing \(Microsoft Ads\) campaigns so Klar can attribute your ad spend accurately.
- [URL Parameters for All Other Channels](https://help.getklar.com/en/articles/7169136-url-parameters-for-all-other-channels.md): How to track any ad channel in Klar — even without a native integration — using UTM parameters.
- [URL Parameters for Pinterest Ads](https://help.getklar.com/en/articles/7161473-url-parameters-for-pinterest-ads.md): How to add the correct UTM parameters to your Pinterest campaigns so Klar can attribute your ad spend accurately.
- [Setting up the Klar Pixel for WooCommerce](https://help.getklar.com/en/articles/9374071-setting-up-the-klar-pixel-for-woocommerce.md): How to set up the Klar tracking pixel by validating your domain, implementing the tracking script, and adjusting UTM parameters.
- [Setting up the Klar Pixel via Tag Management System](https://help.getklar.com/en/articles/9373927-setting-up-the-klar-pixel-via-tag-management-system.md): How to set up the Klar tracking pixel by validating your domain, implementing the tracking script, and adjusting UTM parameters.
- [How to Track Custom Conversions with Klar](https://help.getklar.com/en/articles/10665145-how-to-track-custom-conversions-with-klar.md): How to send custom conversion events to the Klar Pixel — and analyse them in your Attribution reports with CPA, ROAS, and ad-level attribution.
- [Setting up the Klar Pixel via serverside tracking](https://help.getklar.com/en/articles/10981661-setting-up-the-klar-pixel-via-serverside-tracking.md)
- [Setting up the Klar Pixel for Advertorial Pages](https://help.getklar.com/en/articles/12278745-setting-up-the-klar-pixel-for-advertorial-pages.md): How to install the Klar tracking pixel on a separate advertorial domain so Klar can track the full customer journey from ad to purchase.
- [Creating a session ID \(e.g. in Google Tag Manager\) for the Klar Pixel](https://help.getklar.com/en/articles/13106526-creating-a-session-id-e-g-in-google-tag-manager-for-the-klar-pixel.md): Klar Pixel requires a unique cart- and checkoutId. Follow this instruction if your shop system doesn't provide one.
- [Attribution API Documentation](https://help.getklar.com/en/articles/13687045-attribution-api-documentation.md)

### Understanding your Reports

- [Klar Pulse: The Next Evolution in Reporting & Attribution Data](https://help.getklar.com/en/articles/10143737-klar-pulse-the-next-evolution-in-reporting-attribution-data.md): How Klar's upgraded data infrastructure gives you faster syncs, more accurate attribution, and unlimited historical data.
- [Daily Overview](https://help.getklar.com/en/articles/6127730-daily-overview.md): What does the Home Dashboard show me and what insights can I gain from it?
- [Marketing: Flex Table \(formerly "Marketing Channel Overview"\)](https://help.getklar.com/en/articles/6127702-marketing-flex-table-formerly-marketing-channel-overview.md): How do I read the Marketing Flex Table, how are the metrics calculated and what insights can I gain from it.
- [Influencer & Affiliate Reporting](https://help.getklar.com/en/articles/6473257-influencer-affiliate-reporting.md)
- [Creative Deep Dive](https://help.getklar.com/en/articles/6570238-creative-deep-dive.md): How to analyse which creatives — and which creative elements — are driving performance in your Meta ad account.
- [How Klar Attribution Works](https://help.getklar.com/en/articles/7169153-how-klar-attribution-works.md): In-depth explanation on Klar's attribution solution.
- [Data-Driven \(DD\) Attribution](https://help.getklar.com/en/articles/16159685-data-driven-dd-attribution.md): How Klar's Data-Driven Attribution replaces fixed rules with dynamic, journey-aware credit — weighting each touchpoint by what it actually contributed, not just where it happened to sit.
- [Marketing Mix Model \(MMM\) Attribution](https://help.getklar.com/en/articles/8637467-marketing-mix-model-mmm-attribution.md): How Klar's MMM gives you an even more realistic, beyond-click picture of which channels actually drive revenue — including the ones that leave no trackable footprint.
- [Technical Write Up: New Klar Attribution](https://help.getklar.com/en/articles/13687081-technical-write-up-new-klar-attribution.md): What changed in Klar's attribution engine, why it matters, and what you can expect to see differently in your data.
- [Influencer Tracking in the Attribution Deep Dive](https://help.getklar.com/en/articles/15818218-influencer-tracking-in-the-attribution-deep-dive.md): Understand how you can track your Influencer performance in the Attribution Deep Dive
- [Marketing Flex Table vs. Attribution Deep Dive: which data does each use?](https://help.getklar.com/en/articles/15553754-marketing-flex-table-vs-attribution-deep-dive-which-data-does-each-use.md): Why the two reports can show different numbers — and which one to trust for which question.
- [How the Flex Tables work: Marketing vs. Influencer](https://help.getklar.com/en/articles/15554122-how-the-flex-tables-work-marketing-vs-influencer.md): Both run on last-click — but they capture orders differently, which is why their numbers diverge.
- [How Klar Attributes Revenue to Channels](https://help.getklar.com/en/articles/15435276-how-klar-attributes-revenue-to-channels.md): Revenue in Klar is attributed differently depending on which part of the platform you're looking at. This article explains the three methods — and where each applies.
- [Retention: Overview](https://help.getklar.com/en/articles/6127405-retention-overview.md): How do I read the Retention: Overview, how are the metrics calculated, and what insights can I gain from it?
- [Retention: Cohort Analysis](https://help.getklar.com/en/articles/6127413-retention-cohort-analysis.md): How do I read the Cohort Analysis, how is it calculated, and what insights can I gain from it?
- [Retention: Cohort Comparison](https://help.getklar.com/en/articles/6127707-retention-cohort-comparison.md): How do I read the Retention: Cohort Comparison report and what insights can I gain from it?
- [Product Relationships Dashboard](https://help.getklar.com/en/articles/6127719-product-relationships-dashboard.md): How do I read the Product Relationships Dashboard and what insights can I gain from it?
- [Retention Trends](https://help.getklar.com/en/articles/6127394-retention-trends.md): What does the Retention Trends dashboard show me and what insights can I gain from it.
- [Time-Lag Report](https://help.getklar.com/en/articles/6127741-time-lag-report.md): How do I read the Time-Lag Report and which insights can I gain from it.
- [Recency and Frequency](https://help.getklar.com/en/articles/12943197-recency-and-frequency.md): Understanding Your Customer Segments: Frequency & Recency Explained
- [Revenue & Profit: Flex Table](https://help.getklar.com/en/articles/6127698-revenue-profit-flex-table.md): How do I read the Revenue & Profit: Flex Table, how are the metrics calculated, and what insights can I gain from it?
- [Profitability Report \(P&L\)](https://help.getklar.com/en/articles/6127736-profitability-report-p-l.md): How do I read the Profitability report and what insights can I gain from it?
- [AOV Report](https://help.getklar.com/en/articles/6118879-aov-report.md): How do I read the AOV Report, how are the metrics calculated and what insights can I gain from it.
- [Average Order Composition](https://help.getklar.com/en/articles/6127693-average-order-composition.md): How do I read the Average Order Composition Dashboard and what insights can I gain from it.
- [Revenue Definition: Klar vs Shopify](https://help.getklar.com/en/articles/6127409-revenue-definition-klar-vs-shopify.md): Why the Klar revenue numbers differ from Shopify — and why the Klar definition gives you a clearer picture.

### Klar API

- [Klar API — Introduction](https://help.getklar.com/en/articles/9345461-klar-api-introduction.md): Import orders, returns, and costs from any custom system into Klar — without a native integration.
- [Build a Klar Attribution MCP Server with Claude](https://help.getklar.com/en/articles/15617889-build-a-klar-attribution-mcp-server-with-claude.md): This guide shows you how to connect the Klar Public API to an AI assistant like Claude using the Model Context Protocol \(MCP\).

### Metric Glossary

- [First Order Rate](https://help.getklar.com/en/articles/6124183-first-order-rate.md): How the First Order Rate is defined and calculated
- [Clicks](https://help.getklar.com/en/articles/6130018-clicks.md): How Clicks are defined
- [CLV to CAC Ratio](https://help.getklar.com/en/articles/6135164-clv-to-cac-ratio.md): How the CLV to CAC Ratio is defined and what it tells you
- [Customer](https://help.getklar.com/en/articles/6124182-customer.md): How a Customer is defined and calculated
- [Cost per Mille \(CPM\)](https://help.getklar.com/en/articles/6130016-cost-per-mille-cpm.md): How the CPM is defined and calculated
- [\(Bought\) after](https://help.getklar.com/en/articles/6124176-bought-after.md): Which customers are included in the "bought after" relationship metric
- [\(Net\) Units Sold](https://help.getklar.com/en/articles/6124181-net-units-sold.md): How the Units Sold are defined and calculated
- [Cost per Click \(CPC\)](https://help.getklar.com/en/articles/6130015-cost-per-click-cpc.md): How the CPC is defined and calculated
- [\(Bought\) in the same Order](https://help.getklar.com/en/articles/6124178-bought-in-the-same-order.md): Which customers are included in the "bought in the same order" relationship metric
- [Sessions](https://help.getklar.com/en/articles/6130014-sessions.md): How Sessions are defined
- [\(Bought\) directly after](https://help.getklar.com/en/articles/6124177-bought-directly-after.md): Which customers are included in the "bought directly after" relationship metric
- [Time to Breakeven](https://help.getklar.com/en/articles/6130010-time-to-breakeven.md): How the Time to Breakeven is defined and calculated
- [\(Bought\) together in the first Order](https://help.getklar.com/en/articles/6124175-bought-together-in-the-first-order.md): Which customers are included in the "bought together in the first order" relationship metric
- [Pageviews](https://help.getklar.com/en/articles/6130005-pageviews.md): How Pageviews are defined
- [Customer Order Count](https://help.getklar.com/en/articles/6124134-customer-order-count.md): How the Customer Order Count is defined and calculated
- [\(Bought\) by the same Customer](https://help.getklar.com/en/articles/6124174-bought-by-the-same-customer.md): Which customers are included in the "bought by the same customer" relationship metric
- [Gross Average Order Value \(Gross AOV\)](https://help.getklar.com/en/articles/6130002-gross-average-order-value-gross-aov.md): How the Gross AOV is defined and calculated
- [Repeat Order Rate](https://help.getklar.com/en/articles/6124173-repeat-order-rate.md): How the Repeat Order Rate is defined and calculated
- [Gross Units Sold](https://help.getklar.com/en/articles/6130001-gross-units-sold.md): How the Gross Units Sold are defined and calculated
- [Payment Status](https://help.getklar.com/en/articles/6124118-payment-status.md): How the Payment Status is defined
- [Time on Books](https://help.getklar.com/en/articles/6124172-time-on-books.md): How the Time on Books is defined and calculated
- [Click-through Rate](https://help.getklar.com/en/articles/6130000-click-through-rate.md): How the CTR is defined and calculated
- [Product Repurchase Rate](https://help.getklar.com/en/articles/6124171-product-repurchase-rate.md): How the Product Repurchase Rate is defined and calculated
- [Impressions](https://help.getklar.com/en/articles/6129999-impressions.md): How the Impressions are defined
- [\(New Customer\) Repurchase Rate](https://help.getklar.com/en/articles/6124170-new-customer-repurchase-rate.md): How the New Customer Repurchase Rate is defined and calculated
- [Google ROAS](https://help.getklar.com/en/articles/6129997-google-roas.md): How the Google ROAS is defined and calculated
- [Repeat Customer Repurchase Rate](https://help.getklar.com/en/articles/6124168-repeat-customer-repurchase-rate.md): How the Repeat Customer Repurchase Rate is defined and calculated
- [Cost per Order \(CPO\)](https://help.getklar.com/en/articles/6129996-cost-per-order-cpo.md): How the CPO is defined and calculated
- [Average Orders per Customer](https://help.getklar.com/en/articles/6124167-average-orders-per-customer.md): How the Average Orders per Customer are defined and calculated
- [Marketing Efficiency Ratio](https://help.getklar.com/en/articles/6129990-marketing-efficiency-ratio.md): How the Marketing Efficiency Ratio is defined and calculated
- [Average Repeat Orders per Customer](https://help.getklar.com/en/articles/6124166-average-repeat-orders-per-customer.md): How the Average Repeat Orders per Customer are defined and calculated
- [Repeat Customer](https://help.getklar.com/en/articles/6129986-repeat-customer.md): How the Repeat Customers are defined and calculated
- [Order Time Lag](https://help.getklar.com/en/articles/6124165-order-time-lag.md): How the Order Time Lag is defined and calculated
- [Mean, Median, Mode](https://help.getklar.com/en/articles/6129985-mean-median-mode.md): How the Mean, Median and Mode are defined and calcualted
- [First Order Rate](https://help.getklar.com/en/articles/6124139-first-order-rate.md): How the First Order Rate is defined and calculated
- [Orders & Revenue - Channel Attribution](https://help.getklar.com/en/articles/6129981-orders-revenue-channel-attribution.md): How the Orders & Revenue numbers are set and attributed
- [2nth Order Rate](https://help.getklar.com/en/articles/6129979-2nth-order-rate.md): How the nth Order Rate is defined and calculated
- [\(Net\) Order](https://help.getklar.com/en/articles/6129978-net-order.md): How the Net Orders are defined and calculated
- [Transaction Costs](https://help.getklar.com/en/articles/6129977-transaction-costs.md): How the Transaction Costs are defined and calculated
- [Facebook ROAS](https://help.getklar.com/en/articles/6129976-facebook-roas.md): How the Facebook ROAS is defined and calculated
- [Predicted Customer Lifetime Value \(pCLV\)](https://help.getklar.com/en/articles/6129975-predicted-customer-lifetime-value-pclv.md): How the pCLV is defined and calculated
- [Shipping Revenue](https://help.getklar.com/en/articles/6129971-shipping-revenue.md): How the Shipping Revenue is defined and calculated
- [Return Value & Rate](https://help.getklar.com/en/articles/6129969-return-value-rate.md): How the Return Value and Rate are defined and calculated
- [Taxes](https://help.getklar.com/en/articles/6129967-taxes.md): How the Taxes are defined and calculated
- [Gross Merchandise Value \(GMV\)](https://help.getklar.com/en/articles/6129966-gross-merchandise-value-gmv.md): How the GMV is defined and calculated
- [Discount Code Value & Rate](https://help.getklar.com/en/articles/6129965-discount-code-value-rate.md): How the Voucher Value and Rate are defined and calculated
- [Cost per Session \(CPS\)](https://help.getklar.com/en/articles/6129964-cost-per-session-cps.md): How the CPS are defined and calculated
- [Costs of Goods Sold \(COGS\)](https://help.getklar.com/en/articles/6129953-costs-of-goods-sold-cogs.md): How the COGS are defined
- [Customer Acquisition Costs \(CAC\)](https://help.getklar.com/en/articles/6129952-customer-acquisition-costs-cac.md): How the CACs are defined and calculated
- [Price Reductions Value & Rate](https://help.getklar.com/en/articles/6129950-price-reductions-value-rate.md): How the Discount Rate and Value is defined and calculated
- [Logistics Costs](https://help.getklar.com/en/articles/6129948-logistics-costs.md): How the Logistics Costs are defined and calculated
- [Gross Order](https://help.getklar.com/en/articles/6129947-gross-order.md): How the Gross Orders are defined and calculated
- [\(Net\) Average Order Value \(AOV\)](https://help.getklar.com/en/articles/6129943-net-average-order-value-aov.md): How the Net AOV is defined and calculated
- [New Customer](https://help.getklar.com/en/articles/6129940-new-customer.md): How a New Customer is defined and calculated
- [Marketing Costs](https://help.getklar.com/en/articles/6129939-marketing-costs.md): How the Marketing Costs are defined and calculated
- [Customer Lifetime Value \(CLV\)](https://help.getklar.com/en/articles/6129932-customer-lifetime-value-clv.md): How the CLV is defined and calculated
- [Customer Lifetime Revenue \(CLR\)](https://help.getklar.com/en/articles/6129931-customer-lifetime-revenue-clr.md): How the CLR is defined and calculated
- [Contribution Margin 3 \(CM3\)](https://help.getklar.com/en/articles/6129930-contribution-margin-3-cm3.md): How the CM3 is defined and calculated
- [Gross Revenue](https://help.getklar.com/en/articles/6129927-gross-revenue.md): How the Gross Revenue is defined and calculated
- [Clicks to Session Ratio](https://help.getklar.com/en/articles/6129926-clicks-to-session-ratio.md): How the Clicks to Session Ratio is defined and calculated
- [Contribution Margin 2 \(CM2\)](https://help.getklar.com/en/articles/6129925-contribution-margin-2-cm2.md): How the CM3 is defined and calculated
- [Contribution Margin 1 \(CM1\)](https://help.getklar.com/en/articles/6127773-contribution-margin-1-cm1.md): How the CM1 is defined and calculated
- [\(Net\) Revenue](https://help.getklar.com/en/articles/6127769-net-revenue.md): How the Net Revenue is defined and calculated
- [Acquisition Marketing Efficiency Ratio \(aMER\)](https://help.getklar.com/en/articles/15341939-acquisition-marketing-efficiency-ratio-amer.md): How the Acquisition Marketing Efficiency Ratio is defined and calculated
- [Overhead Costs](https://help.getklar.com/en/articles/15342160-overhead-costs.md): How Overhead Costs are defined and tracked in Klar
- [Acquisition Marketing Profit Ratio \(aMPR\)](https://help.getklar.com/en/articles/15342094-acquisition-marketing-profit-ratio-ampr.md): How the Acquisition Marketing Profit Ratio is defined and calculated
- [Marketing Profit Ratio \(MPR\)](https://help.getklar.com/en/articles/15342045-marketing-profit-ratio-mpr.md): How the Marketing Profit Ratio is defined and calculated
- [EBITDA](https://help.getklar.com/en/articles/15342125-ebitda.md): How EBITDA is defined and calculated in Klar
- [Acquisition Contribution Margin 2 \(aCM2\)](https://help.getklar.com/en/articles/15342258-acquisition-contribution-margin-2-acm2.md): How the Acquisition Contribution Margin 2 is defined and calculated

### Share Klar & Earn

- [Klar Share & Earn Referral Program – Terms & Conditions](https://help.getklar.com/en/articles/12703137-klar-share-earn-referral-program-terms-conditions.md): Last updated: 09.12.2025

### FAQ

- [Does the Klar Pixel slow down my website’s loading speed?](https://help.getklar.com/en/articles/12882411-does-the-klar-pixel-slow-down-my-website-s-loading-speed.md): Learn why the Klar Pixel, loaded asynchronously and served via a CDN, does not negatively impact your site’s performance.
- [No Separate Klar Pixel Needed for Server‑Side GTM Tracking](https://help.getklar.com/en/articles/12900606-no-separate-klar-pixel-needed-for-server-side-gtm-tracking.md): Learn why you don’t have to create an additional Klar pixel for Google Tag Manager server‑side tracking and how to use the existing datasource ID in your implementation.
- [What to do if new Google Sheets \(cost sheets\) data isn't shown in the frontend / charts?](https://help.getklar.com/en/articles/15187400-what-to-do-if-new-google-sheets-cost-sheets-data-isn-t-shown-in-the-frontend-charts.md): If your data isn't showing up after filling out a Google Sheet, follow these quick troubleshooting steps:
- [What should you do if discount code orders in the influencer flex table don't match your shop system?](https://help.getklar.com/en/articles/15229921-what-should-you-do-if-discount-code-orders-in-the-influencer-flex-table-don-t-match-your-shop-system.md): If the order count for a specific discount code in Klar does not match your shop system, the discrepancy is typically caused by incorrect date ranges, mismatched UTM parameters, or system priority ...
- [FAQ](https://help.getklar.com/en/articles/10337744-faq.md): Here you'll find the most common questions around using Klar
- [How Klar Identifies New vs. Returning Customers](https://help.getklar.com/en/articles/15444297-how-klar-identifies-new-vs-returning-customers.md): How Klar distinguishes between New Customers \(NC\) and Returning Customers \(RC\) — and what that means for your metrics.
- [TikTok Shop Data in Klar](https://help.getklar.com/en/articles/15444400-tiktok-shop-data-in-klar.md): TikTok Shop is a closed platform — here's why a direct integration isn't possible and how to get your data into Klar anyway.

## Deutsch

### Account & Datenquellen Setup

- [Schritt-für-Schritt: Dein Klar-Konto einrichten](https://help.getklar.com/de/articles/6911248-schritt-fur-schritt-dein-klar-konto-einrichten.md): Kompletter Einrichtungsleitfaden für Klar — von Store-Verbindung über Kosten bis Kanäle und Klarity.
- [Nutzer einladen & Zugriff einschränken](https://help.getklar.com/de/articles/8592366-nutzer-einladen-zugriff-einschranken.md): So fügst du Nutzer hinzu, schränkst den Zugriff auf Metriken, Dashboards und das Einladen neuer Nutzer über Rollen ein und überträgst die Account-Ownership.
- [Custom Revenue hinzufügen](https://help.getklar.com/de/articles/9277507-custom-revenue-hinzufugen.md): So lädst du Umsatz ohne native Integration \(Offline, Marktplätze wie Otto/Kaufland/TikTok Shop, Wholesale\) über das Custom-Revenue-Sheet hoch — inkl. Spaltenreferenz, Funktionsweise und Sync.
- [Einen Shopware-6-Store verbinden](https://help.getklar.com/de/articles/9561077-einen-shopware-6-store-verbinden.md): So verbindest du einen Shopware-6-Store per API mit Klar — inkl. Integration und optionaler Read-only-Rolle.
- [Datenquellen-Extraktionsinformationen](https://help.getklar.com/de/articles/14206874-datenquellen-extraktionsinformationen.md): Verbessertes Pulse-Popover und Datenquellen-Seite mit Extraktionsplänen \(inkl. kontinuierlicher Quellen wie Shopify/Klar API/Pixel\) sowie die Korrektur der UK-Datumsformatierung \(DD-MM-YYYY\).
- [Marketingkanäle mit dem Channel Builder konfigurieren](https://help.getklar.com/de/articles/6125272-marketingkanale-mit-dem-channel-builder-konfigurieren.md): So definierst du Kanäle über UTM-Regeln, Bedingungen und Gruppen im Channel Builder.
- [Channel Naming Blueprint](https://help.getklar.com/de/articles/6125274-channel-naming-blueprint.md): Beispiel-Setup für ein Standard-Kanal-Setup im Channel Builder — von Paid Social bis Direct.
- [Wie das Influencer CRM funktioniert](https://help.getklar.com/de/articles/8582481-wie-das-influencer-crm-funktioniert.md): Kampagnen, Influencer und Kooperationen im Influencer CRM verwalten und Budgets planen.
- [Influencer Flex mit Min-/Max-Rev-Share einrichten](https://help.getklar.com/de/articles/9892403-influencer-flex-mit-min-max-rev-share-einrichten.md): So richtest du Influencer-Kooperationen mit variablen Kosten und Min-/Max-Cap ein.
- [Influencer-Kooperationen mit Paid Budget Boosting verwalten](https://help.getklar.com/de/articles/14755249-influencer-kooperationen-mit-paid-budget-boosting-verwalten.md): So trennst du geboostete Influencer-Kampagnen sauber in einem eigenen Kanal und verknüpfst sie über Kampagnennamen.
- [Einen WhatsApp-Kanal einrichten](https://help.getklar.com/de/articles/15553360-einen-whatsapp-kanal-einrichten.md): WhatsApp ist keine native Kosten-Datenquelle. So richtest du den Kanal über UTMs und den Channel Builder ein und trägst die Kosten manuell über dein Kosten-Sheet ein.
- [Datasource Customizations](https://help.getklar.com/de/articles/6392773-datasource-customizations.md): So steuerst du, welche Daten aus einer Datenquelle in Klar einfließen — Exclude/Include Orders & Costs, Replacement Orders und Source Settings \(Product Information, Script Discounts, SKU Source\).
- [Post-Purchase-Umfrage Integration - KnoCommerce](https://help.getklar.com/de/articles/7945385-post-purchase-umfrage-integration-knocommerce.md)
- [Post-Purchase-Survey-Integration – Fairing](https://help.getklar.com/de/articles/8910934-post-purchase-survey-integration-fairing.md): So verbindest du Fairing mit Klar \(Datenquelle anlegen, Account Secret Key kopieren\), damit Post-Purchase-Survey-Antworten mit Kanälen verknüpft und in der Attribution genutzt werden.
- [Produkte entbündeln \(Unbundling\)](https://help.getklar.com/de/articles/6894055-produkte-entbundeln-unbundling.md): So konfigurierst du die Bundle-Datenquelle, damit Klar Daten gebündelt und entbündelt zeigt — Varianten-ID-Mapping, COGS pro Komponente für korrekten DB1/DB2, Revenue Splitting und Product Matching.
- [Währungsumrechnung](https://help.getklar.com/de/articles/6670367-wahrungsumrechnung.md)
- [Einen Shopify-Store verbinden](https://help.getklar.com/de/articles/6125302-einen-shopify-store-verbinden.md): So verbindest du einen Shopify-Store als Datenquelle mit Klar.
- [Dein Klaviyo-Konto verbinden](https://help.getklar.com/de/articles/6135248-dein-klaviyo-konto-verbinden.md): So verbindest du Klaviyo per OAuth \(aus Klar oder über den Klaviyo Marketplace\), nutzt Customizations, die automatische Kostenberechnung inkl. Kostentabelle und behebst häufige Probleme.
- [Trennen vs. Löschen einer Datenquelle](https://help.getklar.com/de/articles/15594976-trennen-vs-loschen-einer-datenquelle.md): Was mit deiner Datenquelle passiert, wenn du sie aus einem Store entfernst – und wie du sie zurückbekommst.
- [Shopware: Erstmaliger Datenimport](https://help.getklar.com/de/articles/6980037-shopware-erstmaliger-datenimport.md)
- [Amazon Seller & Amazon Ads verbinden](https://help.getklar.com/de/articles/8583350-amazon-seller-amazon-ads-verbinden.md): So verbindest du Amazon Seller und Amazon Ads mit Klar — inkl. wichtiger Hinweise zu COGS, Steuern und Datenverzögerung.
- [Verbinden eines Taboola-Kontos](https://help.getklar.com/de/articles/8096384-verbinden-eines-taboola-kontos.md)
- [Ein Bing-Ads-Konto verbinden](https://help.getklar.com/de/articles/8096606-ein-bing-ads-konto-verbinden.md): Verbinde dein Microsoft-Advertising-Konto \(Bing Ads\), um Kosten- und Performance-Daten in Klar zu importieren.
- [Verbinden eines Outbrain-Kontos](https://help.getklar.com/de/articles/8096613-verbinden-eines-outbrain-kontos.md)
- [Länder-Stores in Klar einrichten](https://help.getklar.com/de/articles/15324817-lander-stores-in-klar-einrichten.md): So richtest du pro Land einen eigenen Store ein und wechselst zwischen Länder- und kombinierter Ansicht.
- [Ein Google-Analytics-4-Konto verbinden](https://help.getklar.com/de/articles/8794842-ein-google-analytics-4-konto-verbinden.md): So findest du deine GA4 Property ID und verbindest GA4 mit Klar für session-basierte Metriken in der Marketing Flex Table.
- [Das Custom-PPS-Sheet nutzen](https://help.getklar.com/de/articles/9393399-das-custom-pps-sheet-nutzen.md): So lädst du Post-Purchase-Survey-Antworten über das Custom-PPS-Sheet hoch und mappst sie in den Channel Builder.
- [So fügst du benutzerdefinierte Produktlogistikkosten hinzu](https://help.getklar.com/de/articles/9479651-so-fugst-du-benutzerdefinierte-produktlogistikkosten-hinzu.md)
- [Finanzstatus in Klar zuordnen](https://help.getklar.com/de/articles/10191011-finanzstatus-in-klar-zuordnen.md): Wie Klar Bestellungen Net Revenue, Gross Revenue oder Canceled zuordnet — inkl. Standard-Statuszuordnungen für WooCommerce, Shopware 5 und Shopware 6 und wie du sie anpasst.
- [A/B-Testing: Setup & Report](https://help.getklar.com/de/articles/10412008-a-b-testing-setup-report.md): So verbindest du dein A/B-Testing-Tool mit Klar und analysierst Bestellungen und CLV je Project/Experiment/Variant.
- [Google Search Console Integration](https://help.getklar.com/de/articles/10501717-google-search-console-integration.md)
- [Post-Purchase-Surveys \(PPS\)](https://help.getklar.com/de/articles/11206059-post-purchase-surveys-pps.md): Wie Klar PPS-Antworten als Zero-Party-Signale in die Attribution einbindet — die drei Integrationswege \(KnoCommerce, Fairing, Custom Sheet\) und Tipps für bessere Ergebnisse.
- [Centra-Store verbinden](https://help.getklar.com/de/articles/11736588-centra-store-verbinden.md)
- [WooCommerce-Store verbinden](https://help.getklar.com/de/articles/11874244-woocommerce-store-verbinden.md)
- [Verfügbare Informationen nach Shopsystem & Abruf-Frequenz für Kosten/Bestelldaten](https://help.getklar.com/de/articles/9805630-verfugbare-informationen-nach-shopsystem-abruf-frequenz-fur-kosten-bestelldaten.md): Matrix, welche Werte \(COGS, Steuern, Logistikgewichte, Payment Gateway, Retouren\) je Shopsystem automatisch übertragen werden, plus Abruf-Frequenz historischer Kosten- und Bestelldaten.
- [Klar Magento Integrationsmodule](https://help.getklar.com/de/articles/14688136-klar-magento-integrationsmodule.md): Magento 1 und Magento 2 Synchronisierung für Klar
- [Wie das Influencer-Google-Sheet funktioniert](https://help.getklar.com/de/articles/15654220-wie-das-influencer-google-sheet-funktioniert.md): Vollständige Feldreferenz für die Influencer-Google-Sheet-Datenquelle — Pflichtfelder, Kosten, Discount Codes, UTMs, Custom Dimensions und die Status-Spalte.
- [Zusätzliche Ad-Plattform-Kosten mit Klar verbinden](https://help.getklar.com/de/articles/15887411-zusatzliche-ad-plattform-kosten-mit-klar-verbinden.md): So bindest du nicht-native Plattformen \(Idealo, Snapchat, Criteo, Awin\) über einen Drittanbieter-Connector an — inkl. benötigter API-Zugangsdaten.
- [COGS konfigurieren](https://help.getklar.com/de/articles/6125298-cogs-konfigurieren.md): Die drei Wege, COGS nach Klar zu bekommen — SKU-Sheet, automatischer Shopsystem-Import und Fallback-Prozentsatz — inkl. Priorisierung und empfohlenem kombinierten Ansatz.
- [Logistikkosten konfigurieren](https://help.getklar.com/de/articles/6125288-logistikkosten-konfigurieren.md): So konfigurierst du deine Logistikkosten in Klar — von Kosten pro Bestellung bis produktspezifischen Kosten.
- [Transaktionskosten konfigurieren](https://help.getklar.com/de/articles/6125307-transaktionskosten-konfigurieren.md): So konfigurierst du Zahlungs- und Transaktionskosten pro Zahlungsanbieter in Klar.
- [Eigene Marketingkosten tracken](https://help.getklar.com/de/articles/6125310-eigene-marketingkosten-tracken.md): So erfasst du Marketingausgaben ohne native Klar-Integration über das Custom-Marketing-Costs-Sheet.
- [Ziele / Business Goals konfigurieren](https://help.getklar.com/de/articles/6125312-ziele-business-goals-konfigurieren.md): So setzt du Ziele für deine wichtigsten KPIs und vergleichst Soll vs. Ist direkt in den Klar-Reports.
- [Overhead- & Custom-Kosten hinzufügen](https://help.getklar.com/de/articles/8592047-overhead-custom-kosten-hinzufugen.md): So legst du das Custom-Costs-Sheet an und trägst Overhead wie Gehälter, Miete und Software ein — inkl. Kostenkategorien, Impacts CAC und Sync in den DB3.
- [Einrichtung des Klar Pixels für Shopify \(Kundenereignisse\)](https://help.getklar.com/de/articles/7161054-einrichtung-des-klar-pixels-fur-shopify-kundenereignisse.md): So richtest du den Klar Pixel ein: Domain validieren, Tracking-Skript implementieren und UTM-Parameter anpassen.
- [Klar Pixel für Shopware 6 einrichten](https://help.getklar.com/de/articles/8857042-klar-pixel-fur-shopware-6-einrichten.md): Schritt-für-Schritt-Anleitung zur Einrichtung des Klar Pixel für Shopware 6.
- [Klar Browser Extension installieren \(Attribution\)](https://help.getklar.com/de/articles/8592075-klar-browser-extension-installieren-attribution.md): So installierst du die Klar Attribution Browser Extension und spielst deine Attributionsdaten direkt in Facebook, Google Ads und TikTok ein.
- [URL-Parameter für Meta Ads](https://help.getklar.com/de/articles/7161117-url-parameter-fur-meta-ads.md): Empfohlene UTM-Parameter-Logik für Meta Ads, Umsetzung über Facebook-Bulk-Editing, Best Practices und Migration von Tracify/Triple Whale.
- [URL-Parameter für Google Ads](https://help.getklar.com/de/articles/7161450-url-parameter-fur-google-ads.md): So richtest du die Klar-URL-Parameter für Google Ads ein \(Standard, Performance Max, Shopping, Demand Gen, Smart\).
- [URL-Parameter für Klaviyo](https://help.getklar.com/de/articles/7169107-url-parameter-fur-klaviyo.md): Empfohlene UTM-Parameter-Logik für Klaviyo-Campaigns und -Flows sowie die kontoweite Einrichtung über die UTM-Tracking-Einstellungen.
- [URL-Parameter für TikTok Ads](https://help.getklar.com/de/articles/7161421-url-parameter-fur-tiktok-ads.md): So richtest du die Klar-UTM-Parameter für TikTok-Anzeigen ein.
- [URL-Parameter für Influencer/Affiliates](https://help.getklar.com/de/articles/7169115-url-parameter-fur-influencer-affiliates.md): So trackst du Influencer und Affiliates in Klar über UTM-Parameter und Rabattcodes.
- [URL-Parameter für Taboola](https://help.getklar.com/de/articles/7169122-url-parameter-fur-taboola.md): So richtest du die Klar-UTM-Parameter für Taboola-Kampagnen auf Kampagnenebene ein.
- [URL-Parameter für Outbrain](https://help.getklar.com/de/articles/7169125-url-parameter-fur-outbrain.md)
- [URL-Parameter für Bing](https://help.getklar.com/de/articles/7169127-url-parameter-fur-bing.md): So richtest du die Klar-URL-Parameter für Bing Ads ein.
- [URL-Parameter für alle anderen Kanäle](https://help.getklar.com/de/articles/7169136-url-parameter-fur-alle-anderen-kanale.md): So trackst du mit Klar-URL-Parametern beliebige Kanäle ohne native Integration.
- [URL-Parameter für Pinterest Ads](https://help.getklar.com/de/articles/7161473-url-parameter-fur-pinterest-ads.md): So richtest du die Klar-UTM-Parameter für Pinterest-Kampagnen ein \(Catalog/Shopping und alle anderen Typen\).
- [Klar Pixel über ein Tag-Management-System einrichten](https://help.getklar.com/de/articles/9373927-klar-pixel-uber-ein-tag-management-system-einrichten.md): Wie du den Klar-Tracking-Pixel einrichtest, indem du deine Domain validierst, das Tracking-Skript implementierst und die UTM-Parameter anpasst.
- [So erfasst du Custom Conversions mit Klar](https://help.getklar.com/de/articles/10665145-so-erfasst-du-custom-conversions-mit-klar.md): So sendest du Custom-Conversion-Events an das Klar Pixel und analysierst sie in deinen Attributionsberichten mit CPA und ROAS.
- [Einrichtung des Klar Pixels über serverseitiges Tracking](https://help.getklar.com/de/articles/10981661-einrichtung-des-klar-pixels-uber-serverseitiges-tracking.md)
- [Den Klar-Pixel für Advertorial-Seiten einrichten](https://help.getklar.com/de/articles/12278745-den-klar-pixel-fur-advertorial-seiten-einrichten.md): So fügst du den Klar-Pixel zu einer Advertorial-Seite hinzu \(Datenquelle, DNS für Domain Validated, Tracking-Skript, Datenschutz-Snippet, URL-Parameter\), damit die Attribution vollständig ist.
- [Eine Session-ID \(z.B. im Google Tag Manager\) für den Klar Pixel erstellen](https://help.getklar.com/de/articles/13106526-eine-session-id-z-b-im-google-tag-manager-fur-den-klar-pixel-erstellen.md): So erzeugst du eine eindeutige Session-ID für den Klar Pixel, wenn keine vorhanden ist.
- [Attribution-API-Dokumentation](https://help.getklar.com/de/articles/13687045-attribution-api-dokumentation.md): Base-URL, Rate Limit, Access-Token-Abruf und der Endpunkt GET /public/attribution mit allen Query-Parametern und Beispiel-Response.

### Berichte und Dashboards verstehen

- [Klar Pulse: Die nächste Evolution der Reporting- & Attributionsdaten](https://help.getklar.com/de/articles/10143737-klar-pulse-die-nachste-evolution-der-reporting-attributionsdaten.md): Vollständiges Upgrade der Klar-Datenarchitektur — schnellere Syncs, genauere Attribution, unbegrenzte Historie.
- [Daily Overview](https://help.getklar.com/de/articles/6127730-daily-overview.md): Deine tägliche Anlaufstelle für alle wichtigen KPIs — Daily Overview, Marketing/Revenue Insights, Product KPIs.
- [Marketing: Flex Table](https://help.getklar.com/de/articles/6127702-marketing-flex-table.md): Alle Datenquellen über deine Marketingkanäle vereinheitlicht — vier Tabs, voll anpassbare Spalten.
- [Influencer- & Affiliate-Reporting](https://help.getklar.com/de/articles/6473257-influencer-affiliate-reporting.md): Influencer-Daten über CRM oder Google Sheet verwalten und in Trends Report und Flex Table analysieren.
- [Creative Deep Dive](https://help.getklar.com/de/articles/6570238-creative-deep-dive.md): Analysiere Meta-/TikTok-Ad-Creatives visuell in Klar — Attributionsmodelle, Filter/Gruppierung \(inkl. Creative-Gruppierung\), alle Karten-Metriken, Video-Wiedergabe und Whitelisting.
- [Data-Driven \(DD\) Attribution](https://help.getklar.com/de/articles/16159685-data-driven-dd-attribution.md): Wie Klars Data-Driven-Attribution feste Regeln durch dynamische, journey-bewusste Gutschrift ersetzt – und jeden Touchpoint danach gewichtet, was er tatsächlich beigetragen hat, nicht nur danach, w...
- [Marketing Mix Model \(MMM\) Attribution](https://help.getklar.com/de/articles/8637467-marketing-mix-model-mmm-attribution.md): Klars fortschrittlichstes Attributionsmodell — verteilt Direct/Branded über ML-Signale und PPS den Kanälen zurück, die die Nachfrage erzeugt haben.
- [Technical Write-Up: Neue Klar-Attribution](https://help.getklar.com/de/articles/13687081-technical-write-up-neue-klar-attribution.md): Was das Attributions-Update ändert — genauere Zählung, Kanal-Priorisierung, gclid-Abdeckung und mehr.
- [Marketing Flex Table vs. Attribution Deep Dive: welche Daten nutzt welcher?](https://help.getklar.com/de/articles/15553754-marketing-flex-table-vs-attribution-deep-dive-welche-daten-nutzt-welcher.md): Warum die beiden Reports auf unterschiedlichen Datengrundlagen laufen und wann du welchen nutzen solltest.
- [Wie die Flex Tables funktionieren: Marketing vs. Influencer](https://help.getklar.com/de/articles/15554122-wie-die-flex-tables-funktionieren-marketing-vs-influencer.md): Beide laufen auf Last-Click — aber sie erfassen Bestellungen unterschiedlich, daher weichen ihre Zahlen ab.
- [Wie Klar Umsatz Kanälen zuordnet](https://help.getklar.com/de/articles/15435276-wie-klar-umsatz-kanalen-zuordnet.md): Welche Attributionsmethode welchen Klar-Bereich antreibt — UTM Last Click, Klar Pixel und Influencer-Matching.
- [Retention: Überblick](https://help.getklar.com/de/articles/6127405-retention-uberblick.md): Überblick über CLR, CLV \(auf DB2-Basis\) und Effizienz-Metriken sowie New/Repeat Customer Retention Rate und Repeat Order Probability.
- [Retention: Cohort Analysis](https://help.getklar.com/de/articles/6127413-retention-cohort-analysis.md): Kunden nach Erstbestellmonat clustern, Retention/Monetarisierung über die Zeit messen und CAC-Ziele setzen.
- [Retention: Kohortenvergleich](https://help.getklar.com/de/articles/6127707-retention-kohortenvergleich.md): Clustere Kunden nach ihrem Erstbestellungs-Verhalten und vergleiche CLV, CLR und Wiederkaufsraten über Zeitfenster — inkl. aller Dimensionen, der 32 Metriken und Anwendungsfälle.
- [Product Relationships Dashboard](https://help.getklar.com/de/articles/6127719-product-relationships-dashboard.md): Produktbeziehungen aus dem Kaufverhalten deiner Kunden — Parent/Child-Struktur für Cross-Selling und Bundling.
- [Retention Trends](https://help.getklar.com/de/articles/6127394-retention-trends.md): Visualisiert, wie frühere Kunden monatlich Umsatz treiben \(Revenue Layer Cake\), die CLV-Entwicklung bis zum Break-even und Retention nach Kanal, Produkt und First-Order-AOV.
- [Time-Lag-Report](https://help.getklar.com/de/articles/6127741-time-lag-report.md): Wie lange Kunden bis zur nächsten Bestellung brauchen — Übersicht, Zeitverzug-Diagramm und Detailtabelle sowie Anwendungsfälle \(Win-back-Timing, Onboarding-Erfolg messen\).
- [Umsatz & Gewinn: Flex-Tabelle](https://help.getklar.com/de/articles/6127698-umsatz-gewinn-flex-tabelle.md): Die flexible Pivot-Tabelle für Umsatz und Profitabilität — alle verfügbaren Dimensionen, die Optionen \(Gesamt/Pro Bestellung/Pro Artikel\) und die Metriken der Tabs Umsatz und Profitabilität.
- [Profitability Report \(GuV\)](https://help.getklar.com/de/articles/6127736-profitability-report-guv.md): Die stets aktuelle GuV in Klar — Umsatz- und Margen-Wasserfall vom GMV bis zum EBITDA \(Nettoumsatz, DB1–DB3\), inkl. aller Posten, Drill-Downs und Anwendungsfälle.
- [AOV Report](https://help.getklar.com/de/articles/6118879-aov-report.md)
- [Durchschnittliche Bestellkomposition](https://help.getklar.com/de/articles/6127693-durchschnittliche-bestellkomposition.md)
- [Umsatzdefinition: Klar vs. Shopify](https://help.getklar.com/de/articles/6127409-umsatzdefinition-klar-vs-shopify.md): Warum sich der Umsatz in Klar von Shopify unterscheidet — Klars Margen-Wasserfall \(Nettoumsatz, DB1–DB3\), Shopifys Total/Gross/Net Sales, Retouren- und Gutschein-Unterschiede sowie ein Rechenbeispiel.

### Klar API

- [Klar API – Einführung](https://help.getklar.com/de/articles/9345461-klar-api-einfuhrung.md): Importiere Bestellungen, Retouren und Kosten aus jedem individuellen System in Klar – ohne native Integration.
- [Einen Klar Attribution MCP-Server mit Claude bauen](https://help.getklar.com/de/articles/15617889-einen-klar-attribution-mcp-server-mit-claude-bauen.md): Dieser Guide zeigt dir, wie du die Klar Attribution API über das Model Context Protocol \(MCP\) mit einem KI-Assistenten wie Claude verbindest.

### Metriken Glossar

- [First Order Rate](https://help.getklar.com/de/articles/6124183-first-order-rate.md): Wie die First Order Rate definiert und berechnet wird
- [Clicks](https://help.getklar.com/de/articles/6130018-clicks.md): Wie Clicks definiert sind
- [CLV to CAC Ratio](https://help.getklar.com/de/articles/6135164-clv-to-cac-ratio.md): Wie die CLV to CAC Ratio definiert ist und was sie dir sagt
- [Customer](https://help.getklar.com/de/articles/6124182-customer.md): Wie ein Kunde definiert und berechnet wird
- [Cost per Mille \(CPM\)](https://help.getklar.com/de/articles/6130016-cost-per-mille-cpm.md): Wie der CPM definiert und berechnet wird
- [\(Bought\) after](https://help.getklar.com/de/articles/6124176-bought-after.md): Welche Kunden in der Beziehungsmetrik „bought after“ enthalten sind
- [\(Net\) Units Sold](https://help.getklar.com/de/articles/6124181-net-units-sold.md): Wie die Units Sold definiert und berechnet werden
- [Cost per Click \(CPC\)](https://help.getklar.com/de/articles/6130015-cost-per-click-cpc.md): Wie der CPC definiert und berechnet wird
- [\(Bought\) in the same Order](https://help.getklar.com/de/articles/6124178-bought-in-the-same-order.md): Welche Kunden in der Beziehungsmetrik „bought in the same order“ enthalten sind
- [Sessions](https://help.getklar.com/de/articles/6130014-sessions.md): Wie Sessions definiert sind
- [\(Bought\) directly after](https://help.getklar.com/de/articles/6124177-bought-directly-after.md): Welche Kunden in der Beziehungsmetrik „bought directly after“ enthalten sind
- [Time to Breakeven](https://help.getklar.com/de/articles/6130010-time-to-breakeven.md): Wie Time to Breakeven definiert und berechnet wird
- [\(Bought\) together in the first Order](https://help.getklar.com/de/articles/6124175-bought-together-in-the-first-order.md): Welche Kunden in der Beziehungsmetrik „bought together in the first order“ enthalten sind
- [Pageviews](https://help.getklar.com/de/articles/6130005-pageviews.md): Wie Pageviews definiert sind
- [Customer Order Count](https://help.getklar.com/de/articles/6124134-customer-order-count.md): Wie die Customer Order Count definiert und berechnet wird
- [\(Bought\) by the same Customer](https://help.getklar.com/de/articles/6124174-bought-by-the-same-customer.md): Welche Kunden in der Beziehungsmetrik „bought by the same customer“ enthalten sind
- [Gross Average Order Value \(Gross AOV\)](https://help.getklar.com/de/articles/6130002-gross-average-order-value-gross-aov.md): Wie der Gross AOV definiert und berechnet wird
- [Repeat Order Rate](https://help.getklar.com/de/articles/6124173-repeat-order-rate.md): Wie die Repeat Order Rate definiert und berechnet wird
- [Gross Units Sold](https://help.getklar.com/de/articles/6130001-gross-units-sold.md): Wie die Gross Units Sold definiert und berechnet werden
- [Zahlungsstatus](https://help.getklar.com/de/articles/6124118-zahlungsstatus.md): Wie der Zahlungsstatus definiert ist
- [Time on Books](https://help.getklar.com/de/articles/6124172-time-on-books.md): Wie Time on Books definiert und berechnet wird
- [Click-Through-Rate](https://help.getklar.com/de/articles/6130000-click-through-rate.md): Wie die CTR definiert und berechnet wird
- [Product Repurchase Rate](https://help.getklar.com/de/articles/6124171-product-repurchase-rate.md): Wie die Product Repurchase Rate definiert und berechnet wird
- [Impressions](https://help.getklar.com/de/articles/6129999-impressions.md): Wie Impressions definiert sind
- [\(New Customer\) Repurchase Rate](https://help.getklar.com/de/articles/6124170-new-customer-repurchase-rate.md): Wie die New Customer Repurchase Rate definiert und berechnet wird
- [Google ROAS](https://help.getklar.com/de/articles/6129997-google-roas.md): Wie der Google ROAS definiert und berechnet wird
- [Repeat Customer Repurchase Rate](https://help.getklar.com/de/articles/6124168-repeat-customer-repurchase-rate.md): Wie die Repeat Customer Repurchase Rate definiert und berechnet wird
- [Kosten pro Bestellung \(CPO\)](https://help.getklar.com/de/articles/6129996-kosten-pro-bestellung-cpo.md): Wie der CPO definiert und berechnet wird
- [Durchschnittliche Bestellungen pro Kunde](https://help.getklar.com/de/articles/6124167-durchschnittliche-bestellungen-pro-kunde.md): Wie die durchschnittlichen Bestellungen pro Kunde definiert und berechnet werden
- [Marketing Efficiency Ratio](https://help.getklar.com/de/articles/6129990-marketing-efficiency-ratio.md): Wie die Marketing Efficiency Ratio definiert und berechnet wird
- [Durchschnittliche Folgebestellungen pro Kunde](https://help.getklar.com/de/articles/6124166-durchschnittliche-folgebestellungen-pro-kunde.md): Wie die durchschnittlichen Folgebestellungen pro Kunde definiert und berechnet werden
- [Bestandskunde](https://help.getklar.com/de/articles/6129986-bestandskunde.md): Wie Bestandskunden definiert und berechnet werden
- [Order Time Lag](https://help.getklar.com/de/articles/6124165-order-time-lag.md): Wie der Order Time Lag definiert und berechnet wird
- [Mean, Median, Mode](https://help.getklar.com/de/articles/6129985-mean-median-mode.md): Wie Mean, Median und Mode definiert und berechnet werden
- [First Order Rate](https://help.getklar.com/de/articles/6124139-first-order-rate.md): Wie die First Order Rate definiert und berechnet wird
- [Bestellungen & Umsatz – Channel Attribution](https://help.getklar.com/de/articles/6129981-bestellungen-umsatz-channel-attribution.md): Wie die Bestellungs- und Umsatzzahlen ermittelt und attribuiert werden
- [2nth Order Rate](https://help.getklar.com/de/articles/6129979-2nth-order-rate.md): Wie die nth Order Rate definiert und berechnet wird
- [\(Netto\) Bestellung](https://help.getklar.com/de/articles/6129978-netto-bestellung.md): Wie die Netto-Bestellungen definiert und berechnet werden
- [Transaktionskosten](https://help.getklar.com/de/articles/6129977-transaktionskosten.md): Wie die Transaktionskosten definiert und berechnet werden
- [Facebook ROAS](https://help.getklar.com/de/articles/6129976-facebook-roas.md): Wie der Facebook ROAS definiert und berechnet wird
- [Predicted Customer Lifetime Value \(pCLV\)](https://help.getklar.com/de/articles/6129975-predicted-customer-lifetime-value-pclv.md): Wie der pCLV definiert und berechnet wird
- [Shipping Revenue](https://help.getklar.com/de/articles/6129971-shipping-revenue.md): Wie der Versandumsatz definiert und berechnet wird
- [Rückgabewert & -Rate](https://help.getklar.com/de/articles/6129969-ruckgabewert-rate.md): Wie der Rückgabewert und die -Rate definiert und berechnet werden
- [Steuern](https://help.getklar.com/de/articles/6129967-steuern.md): Wie die Steuern definiert und berechnet werden
- [Bruttowarenwert \(GMV\)](https://help.getklar.com/de/articles/6129966-bruttowarenwert-gmv.md): Wie der GMV definiert und berechnet wird
- [Rabattcode-Wert & -Rate](https://help.getklar.com/de/articles/6129965-rabattcode-wert-rate.md): Wie der Rabattcode-Wert und die -Rate definiert und berechnet werden
- [Cost per Session \(CPS\)](https://help.getklar.com/de/articles/6129964-cost-per-session-cps.md): Wie die CPS definiert und berechnet werden
- [Warenkosten \(COGS\)](https://help.getklar.com/de/articles/6129953-warenkosten-cogs.md): Wie die Warenkosten definiert sind
- [Customer Acquisition Costs \(CAC\)](https://help.getklar.com/de/articles/6129952-customer-acquisition-costs-cac.md): Wie die CACs definiert und berechnet werden
- [Preisnachlass-Wert & -Rate](https://help.getklar.com/de/articles/6129950-preisnachlass-wert-rate.md): Wie die Preisnachlass-Rate und der -Wert definiert und berechnet werden
- [Logistikkosten](https://help.getklar.com/de/articles/6129948-logistikkosten.md): Wie die Logistikkosten definiert und berechnet werden
- [Brutto-Bestellung](https://help.getklar.com/de/articles/6129947-brutto-bestellung.md): Wie die Brutto-Bestellungen definiert und berechnet werden
- [\(Netto\) Average Order Value \(AOV\)](https://help.getklar.com/de/articles/6129943-netto-average-order-value-aov.md): Wie der Netto-AOV definiert und berechnet wird
- [Neukunde](https://help.getklar.com/de/articles/6129940-neukunde.md): Wie ein Neukunde definiert und berechnet wird
- [Marketingkosten](https://help.getklar.com/de/articles/6129939-marketingkosten.md): Wie die Marketingkosten definiert und berechnet werden
- [Customer Lifetime Value \(CLV\)](https://help.getklar.com/de/articles/6129932-customer-lifetime-value-clv.md): Wie der CLV definiert und berechnet wird
- [Customer Lifetime Revenue \(CLR\)](https://help.getklar.com/de/articles/6129931-customer-lifetime-revenue-clr.md): Wie der CLR definiert und berechnet wird
- [Deckungsbeitrag 3 \(DB3\)](https://help.getklar.com/de/articles/6129930-deckungsbeitrag-3-db3.md): Wie der DB3 definiert und berechnet wird
- [Bruttoumsatz](https://help.getklar.com/de/articles/6129927-bruttoumsatz.md): Wie der Bruttoumsatz definiert und berechnet wird
- [Clicks to Session Ratio](https://help.getklar.com/de/articles/6129926-clicks-to-session-ratio.md): Wie die Clicks to Session Ratio definiert und berechnet wird
- [Deckungsbeitrag 2 \(DB2\)](https://help.getklar.com/de/articles/6129925-deckungsbeitrag-2-db2.md): Wie der DB2 definiert und berechnet wird
- [Deckungsbeitrag 1 \(DB1\)](https://help.getklar.com/de/articles/6127773-deckungsbeitrag-1-db1.md): Wie der DB1 definiert und berechnet wird
- [Nettoumsatz](https://help.getklar.com/de/articles/6127769-nettoumsatz.md): Wie der Nettoumsatz definiert und berechnet wird
- [Acquisition Marketing Efficiency Ratio \(aMER\)](https://help.getklar.com/de/articles/15341939-acquisition-marketing-efficiency-ratio-amer.md): Wie die Acquisition Marketing Efficiency Ratio definiert und berechnet wird
- [Overhead-Kosten](https://help.getklar.com/de/articles/15342160-overhead-kosten.md): Wie Overhead-Kosten in Klar definiert und erfasst werden
- [Acquisition Marketing Profit Ratio \(aMPR\)](https://help.getklar.com/de/articles/15342094-acquisition-marketing-profit-ratio-ampr.md): Wie die Acquisition Marketing Profit Ratio definiert und berechnet wird
- [Marketing Profit Ratio \(MPR\)](https://help.getklar.com/de/articles/15342045-marketing-profit-ratio-mpr.md): Wie die Marketing Profit Ratio definiert und berechnet wird
- [EBITDA](https://help.getklar.com/de/articles/15342125-ebitda.md): Wie EBITDA in Klar definiert und berechnet wird
- [Acquisition Contribution Margin 2 \(aCM2\)](https://help.getklar.com/de/articles/15342258-acquisition-contribution-margin-2-acm2.md): Wie die Acquisition Contribution Margin 2 definiert und berechnet wird

### FAQ

- [FAQ](https://help.getklar.com/de/articles/10337744-faq.md): Häufige Fragen zu Nutzern, Daten/Datenquellen & Setup sowie Definitionen & Metriken — Einladungslinks, Rollen, Google-Sheet-Sync, Amazon, Store-Reihenfolge und Shopify-vs.-Klar-Zahlen.
- [Wie Klar Neu- und Bestandskunden unterscheidet](https://help.getklar.com/de/articles/15444297-wie-klar-neu-und-bestandskunden-unterscheidet.md): Wie Klar über die E-Mail-Adresse zwischen Neu- \(NC\) und Bestandskunden \(RC\) unterscheidet — und warum das zählt.