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Metric Glossary
Predicted Customer Lifetime Revenue (pCLR)
Predicted Customer Lifetime Revenue (pCLR)

How the pCLR is defined and calculated

Valentine Strunz-Happe avatar
Written by Valentine Strunz-Happe
Updated over a week ago

The predicted net of your customers over their lifetime


Formula

Predicted Customer Lifetime Revenue = ( Net Revenue + Predicted Future Net Revenue) / Customers

Explanation

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We use characteristics of your customer to find similar customers and thereby forecast the expected future net revenue of each customer. We additional benchmark this against your own cohort data as well as an annoymized CLV benchmark.

Notes

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Used in the following reports

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