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Metric Glossary
Predicted Customer Lifetime Revenue (pCLR)
Predicted Customer Lifetime Revenue (pCLR)

How the pCLR is defined and calculated

Valentine Strunz-Happe avatar
Written by Valentine Strunz-Happe
Updated over a week ago

The predicted net of your customers over their lifetime


Predicted Customer Lifetime Revenue = ( Net Revenue + Predicted Future Net Revenue) / Customers


๐Ÿ’ก Coming soon

We have building out this metric on our roadmap. If it would be valuable to you, please send us a message using the chat so that we can prioritize it.

We use characteristics of your customer to find similar customers and thereby forecast the expected future net revenue of each customer. We additional benchmark this against your own cohort data as well as an annoymized CLV benchmark.



Used in the following reports


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